Search Engine Optimization plays an important role for website ranking and to get traffic from search engines. Small business owners can enhance the visibility of the site in search engine through on page optimization, off page optimization and good quality content. SEO productivity is dependent on two key factors, what you say about your business and what other say about your business. Search Engines allocate categories and rank to your website through SEO. No website can attract potential visitors without SEO. SEO categorise & rank your business based on relevant keywords. Both On page and Off-Page SEO is required to achieve good results, without one another it is not possible.
To ensure effective SEO for small business following techniques need to be taken care.
1.) Competitor Study
Firstly, set certain target keywords, with these keywords do a search on your target search engines. Now take a note of sites that have higher rankings. You can do a competitor analysis on these sites. While doing competitor analysis take a note of following backlinks, static/dynamic URL, quality of content, web site design etc. Check the relevancy of competitor’s keywords on the basis of keyword density and place of keyword whether it is used in heading, Meta tags, URL etc.
2.) Selection of Keywords
Choose relevant keywords which are mostly searched by users and best express your content of a site. You can take help of keyword suggestion tool for selection of keyword. After that creates keyword rich site. While creating website keyword density must be taken care adequately. Too many keywords in content create keyword stuffing.
3.) Good Content
A good content is a content, which is unique in nature and meet the user’s requirements. A good content has following essential qualities:
- It has user readable information in an appealing format.
- Enhances ranking of the site
- Draws lot of links from various sites
- Good content has adequate keyword density.
4.) Build Backlinks
These are essential, as a few search engines like Google, offer more importance to quality backlinks and consider as a more significant websites than others in their results pages. Backlinks can be inbound (lead to your site from external site) or outbound (lead to the external site from your site). You can get backlinks by submission of directories, forum, Article, RSS feed, Press Release, Bookmarking etc.
5.) Build Sitemaps
A sitemap is like a map, it gives overview of site for easy navigation, to find information to search engine spiders and users. It helps to discover all important and frequently updated pages of your site. It also helps in organize the content of your website and to find out broken internal links so that you can fix errors which exist on a sitemap. You can take help of sitemap generator tool.
6.) Improve your website’s loading time
With the help of Google’s site speed tool loading, time of website can be improved, make necessary changes as per suggestion.
Small business can use all above-mentioned SEO Strategies to enhance website performance and achieve higher sales.