9 Digital Marketing Mistakes That Kill Businesses and Brands

9 Digital Marketing Mistakes That Kill Businesses and Brands

Sometimes, even the best intentions turn into mistakes that cost money, and for brands, the mistakes cost them their reputation. Whether you are new in the field of digital marketing or you are a seasoned professional, there are mistakes you make knowingly or unknowingly.

  1. Prematurely shutting down campaigns because the results don’t meet your expectations

Contrary to what you may think, digital marketing strategies and campaigns don’t always offer immediate results just the same way a blank scholarship application template won’t earn you the scholarship opportunity you yearn for.

There are only a few instances where your strategy and campaign push sales over the roof the first time. In all other instances, you have to put in a lot of effort. Instead of putting off blogging or vlogging, you should look at what you are doing right or wrong for success.

  1. Do you have anything valuable to contribute to a trending online conversation?

Most marketers jump into trending subjects and say whatever they wish forgetting that they represent the brand. The actual people who buy products from you look at your value to conversations and the relevance of your comments. If you intend to advertise only, then, you miss the whole point. While trending topics and hashtags play a significant role in online marketing and social media boost, they only work when your comment is relevant to the conversation.

  1. Overlooking the importance of research

There are many shifts within the online scene, and there are chances of you missing a big marketing technique improved. You may also find yourself using a tool that is no longer effective or a practice banned by search engines. To prevent any of these from happening, you should keep yourself up to date with all industry needs and standards.

Research also means posting factual claims. The internet won’t forget it if you falsify information.

  1. Failing to make the most out of your analytics

You have analytics for a reason – to track the progress of your digital marketing campaign. Was the money worth the spend? Is the strategy working? Who makes up your audience? Analytics will also inform on the number of visitors on your site and even your site’s bounce rate. So, overlooking analytics is a big mistake. The data from analytics will help you gain information on content your audience reacts to.

  1. Failure to study your competition

Your competition can help you shed light into the right keywords for your niche as well the best marketing strategies and platforms. So, going into digital marketing blindly is a fatal mistake that can kill your brand even before you get started.

By knowing what works for your competitors, your business has a higher chance of success. So, to know the right keywords, content to create and the social media platforms to use, spy on your competitors.

  1. Your site isn’t mobile-responsive

We don’t need to say too much about mobile responsiveness. It is one of the basic SEO techniques.

  1. Creating bad landing pages
  2. Failing to ask for customer feedback
  3. Creating poor-quality/ dull content

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How To Create Content That Will Keep Your Audience Glued To Your Blog

How To Create Content That Will Keep Your Audience Glued To Your Blog

Content makes up your blogging kingdom. Your content determines if you get new users with every blog post or if your blog goes completely unnoticed.

So, as a math tutor Scarborough trying new things, you have to make sure that your blog has the best content. It is also worth mentioning that high-quality content will help determine how your site ranks on search engine result pages.

  1. Identify your ideal audience

Is your ideal audience made of males or females? What is their age group? What makes them tick and happy? Are they trying to create a particular type of lifestyle? Which are their main interests? Where do they live?

This sounds like you are carrying out some form of background verification because you are and you need to.

By knowing your right audience, then you know the kind of content to create because it will represent exactly what they are looking for. Answering the questions above helps you create your ideal persona.

Your audience will go crazy if they read your content and their reaction is ‘how did you read my mind?’

  1. Make your language same as that of your audience’s

Of course, your content will be in Spanish if your audience is Spanish and English if the audience in English. So, what does this mean exactly? By recommending you have content in the same language as your audience, we mean that you should use the words they use or local lingo.

By using those words they use, your content is relatable and less complicated.  You can get more information on this by listening, visiting places your personas frequent and by using those exact words!

  1. Solve a problem

Nine out of ten times, your online search involves the search for a solution, right? Unfortunately, you can’t guess what problems your audience is struggling with. To learn about common or complicated problems, visit the sites your audience ‘hangs out’ – it could be Twitter, Pinterest or Instagram. Then, listen into their conversations and pick the audience’s biggest problem.

You can also pose direct questions or run a survey in a relevant forum. The answers will shed light into what your audience needs and you can use this new information to create content with solutions to the problem(s) identified.

  1. Create exceptional content

It is highly unlikely that your ideas will be original. But, for your content to stand out, you should spice it up. You can do that by including real-life examples or case studies to your content.

At the same time, you may come across missing links or pieces of information, fill them up and make your content as factual and comprehensive as possible. Always ensure that your readers get something out of your content.


Final thoughts

Create content that tells a story and keep your content conversational. Don’t oversell it, invite guests and humanize your blog.

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