Sometimes, even the best intentions turn into mistakes that cost money, and for brands, the mistakes cost them their reputation. Whether you are new in the field of digital marketing or you are a seasoned professional, there are mistakes you make knowingly or unknowingly.
- Prematurely shutting down campaigns because the results don’t meet your expectations
Contrary to what you may think, digital marketing strategies and campaigns don’t always offer immediate results just the same way a blank scholarship application template won’t earn you the scholarship opportunity you yearn for.
There are only a few instances where your strategy and campaign push sales over the roof the first time. In all other instances, you have to put in a lot of effort. Instead of putting off blogging or vlogging, you should look at what you are doing right or wrong for success.
- Do you have anything valuable to contribute to a trending online conversation?
Most marketers jump into trending subjects and say whatever they wish forgetting that they represent the brand. The actual people who buy products from you look at your value to conversations and the relevance of your comments. If you intend to advertise only, then, you miss the whole point. While trending topics and hashtags play a significant role in online marketing and social media boost, they only work when your comment is relevant to the conversation.
- Overlooking the importance of research
There are many shifts within the online scene, and there are chances of you missing a big marketing technique improved. You may also find yourself using a tool that is no longer effective or a practice banned by search engines. To prevent any of these from happening, you should keep yourself up to date with all industry needs and standards.
Research also means posting factual claims. The internet won’t forget it if you falsify information.
- Failing to make the most out of your analytics
You have analytics for a reason – to track the progress of your digital marketing campaign. Was the money worth the spend? Is the strategy working? Who makes up your audience? Analytics will also inform on the number of visitors on your site and even your site’s bounce rate. So, overlooking analytics is a big mistake. The data from analytics will help you gain information on content your audience reacts to.
- Failure to study your competition
Your competition can help you shed light into the right keywords for your niche as well the best marketing strategies and platforms. So, going into digital marketing blindly is a fatal mistake that can kill your brand even before you get started.
By knowing what works for your competitors, your business has a higher chance of success. So, to know the right keywords, content to create and the social media platforms to use, spy on your competitors.
- Your site isn’t mobile-responsive
We don’t need to say too much about mobile responsiveness. It is one of the basic SEO techniques.
- Creating bad landing pages
- Failing to ask for customer feedback
- Creating poor-quality/ dull content